Writing well is one of the most important skills you can develop to be successful in the business world. Over seventy companies and twenty thousand students--from professional writers to new employees to non-native English speakers to seasoned executives--have used the techniques in Business Writing to power their ability to communicate and launch their ideas. This course will teach you how to apply the top ten principles of good business writing to your work, how to deploy simple tools to dramatically improve your writing, and how to execute organization, structure, and revision to communicate more masterfully than ever. From the very first lesson, you'll be able to apply your new learning immediately to your work and improve your writing today. Your ideas are powerful. Learn how to deliver them with the clarity and impact they deserve.
Este curso forma parte de Programa Especializado - Effective Communication: Writing, Design, and Presentation
redacción comercial
ofrecido por
Programa Especializado - Effective Communication: Writing, Design, and PresentationAcerca de este Curso
Resultados profesionales del estudiante
27%
25%
Habilidades que obtendrás
Resultados profesionales del estudiante
27%
25%
Certificado para compartir
100 % en línea
Fechas límite flexibles
Nivel principiante
Aprox. 13 horas para completar
Inglés (English)
Programa - Qué aprenderás en este curso
Building Great Business Writing
The first lesson in this module introduces the Effective Communication specialization, the capstone project, and the Business Writing course. You'll meet the writing instructor, Dr. Quentin McAndrew, and her counterparts Dave Underwood and Professor William Kuskin, who teach Graphic Design and Successful Presentation. Dave and William join Quentin to offer insights into how writing, design, and presentation relate to a process of continuous personal branding that we call Effective Communication. In this module, you'll discover the simple principles that inform all great business writing and that serve as the foundation of this course. These lessons set the stage for the deeper exploration and specific techniques that follow, not just in Business Writing, but in Graphic Design and Successful Presentation as well. Let's get started!
The Formula for Writing Success
Did you know that the most important element of good writing isn't good writing? It's good organization. If you haven't organized your documents for maximum effectiveness, you've wasted an opportunity to present your ideas--and yourself--with power. This module teaches you the universal organizational formula that allows you to optimize your business writing. You'll understand how the principles you learned in Module One build to this formula, and you'll see how a scaffold gets created and applied to a real business document. By the end of this module, you'll be able to wield your organizational knowledge in service of your ideas and personal brand, and you'll have built the foundation that allows you to generate powerful sentences in Module Three.
Crafting Powerful Writing
In the first lesson of Module Three, we'll apply our writing principles and our scaffold to creating an actual memo. You'll see, step-by-step, how the scaffold guides the writing process to make it easier to create a forceful business document. You'll understand how to apply the scaffold to guide sentence and paragraph creation, and you'll have a chance to test and reinforce your new skills. The second lesson covers common grammatical errors that sap many writers' professional brands. Short videos explain each error, why each hurts your clarity, and how to correct your writing--even if you don't remember the grammar rule. You'll understand why these changes are important to your goal of Effective Communication and why it's important to eliminate these common missteps from your own writing.
Activate Your Voice!
So, you've started to write a document . . . Module Four takes you beyond the scaffold and good grammar to provide you with specific tips that will elevate your language, infuse your writing with clarity, and amp up your ability to communicate your ideas effectively. Every lesson in this module is based on the principles you learned in Module One, and they form a checklist of techniques that you can apply to any business document to insure your ideas shine on the page. Short videos on emails and longer documents give you simple techniques for applying the lessons of this course to a broad range of your work.
Revisiones
Principales revisiones sobre REDACCIÓN COMERCIAL
The course is a great outline of business writing and more importantly communication in general. It would have been nice to have some additional tips on emails as they are a big part of communication.
It was an exceptional course with lots to take away from. It taught basic building blocks of business writing and then built upon it which provided a great way to self learn the content of the course.
Even if English is your first language, this course was a great refresher of how to apply writing skills to email and business documents. I would recommend to anyone looking to sharpen their skills.
The course did fulfill my expectations. Just a note for the future, the continuous camera angle changes caused me distractions. Except for that the contents were very clear and easy to follow.
excellent course - Quintin made the course simple and fun. This learning experience helped me to improve my writing. I recommend this course to everyone interested in writing. Excellent work.
This course is my favorite course because as the English learner, it teaches a lot of formal ways and practical methods how to deliver my message to others. Thank you very much for the teache
This is very good specialization course on effective business writing got to know many insights on how important is the business writing is our day-to-day life.Enroll for it...worth learning
Thank you for taking the time to develop this course, it has been informative and insightful. I look forward to utilizing the knowledge I have gained to present my best self going forward.
An excellent refresher on the principles of good business writing. We all need to take a course like this and every year or two, to give us a chance to reflect on and improve our writing.
I picked up many useful skills and highly recommend this course to managers at any level. The material is presented in a fun way, and I studied mostly on a bus when commuting to work.
Iam very happy by this coursera in the specialisations of writing, design , and effective communication. After this coursera iam feeling good in bussines writing. Thank for coursera.
It is a great course. It helped me write a proper memo for business. It is one factor why my grades for this semester is high in Operations Management. It was really easy to follow.
Very useful business writing techniques. I would have wanted the course to provide more specific advice on how to effectively translate complex ideas into clean, simple paragraphs.
This is a very helpful course that is taught in a fun, interesting way. I have been writing for business for many years and I still learned quite a bit from Dr. McAndrew's course!
I appreciated the lessons about grammar and the recommendations about word choice. I tend to be "wordy," and the writing exercises helped me practice writing in a concise manner.
Quentin, you are fantastic. This course was incredible. YOU are incredible! Not only do I feel I learned so much, but the experience was absolutely enjoyable. Thank you so much!
It was a great and interactive course. I love how the tutor made the concepts concise and comprehensive. I started the course a bit wary and intimidated but now I am confident.
This course is flawless. I just love it. All credit goes to the awesome professors who have designed it in a unique way to provide lively learning environment to the learners.
This is a great course. I love the instructors' style and how some of the lectures are set up like they're talking in a coffee shop. it is approachable and keeps my interest.
An excellent course that sets you up with a solid foundation and formula for professional business writing. I have been able to apply the concepts and frameworks immediately
Acerca de Universidad de Colorado en Boulder
Acerca de Programa especializado Effective Communication: Writing, Design, and Presentation
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Cuál es la política de reembolsos?
¿Hay ayuda económica disponible?
What kind of software will I need to complete this course?
A word processing program, like Microsoft Word, will be helpful for completing this course.
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