Acerca de este Curso
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Nivel principiante

Aprox. 9 horas para completar

Sugerido: 4 weeks of study, 1-2 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Habilidades que obtendrás

Market ResearchConsumer BehaviourData Analysis

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Aprox. 9 horas para completar

Sugerido: 4 weeks of study, 1-2 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
1 hora para completar

Consumer Behavioral Fundamentals

8 videos (Total 39 minutos), 1 reading, 1 quiz
8 videos
The Consumers' Attitudes Perspective4m
The Contiuum of Consumers' Thought Process5m
Prospect Theory: How Your Customers' Rationality Affects Their Decisions5m
Understanding Your Customers' Limits4m
The Continuum of Buying-Decision Behavior4m
1 lectura
Reading: Motivation, Cognition, Learning: Basic Factors in Consumer Behavior18m
1 ejercicio de práctica
Graded Quiz24m
Semana
2
2 horas para completar

The Consumer Decision Process

7 videos (Total 36 minutos), 1 reading, 1 quiz
7 videos
Post-Purchase Evaluation4m
What Constraints do Consumers Enounter?4m
Information Processing and Overload7m
How Perceptions & Attitudes Affect Consumers' Decisions6m
1 lectura
Reading: Consumer Attitudes and Perceptions on Sustainability50m
1 ejercicio de práctica
Graded Quiz12m
Semana
3
1 hora para completar

Marketing Research Fundamentals

8 videos (Total 42 minutos), 1 quiz
8 videos
Exploratory, Descriptive and Causal Research – Part I5m
Exploratory, Descriptive and Causal Research – Part II3m
Types of Experimentation4m
Validity & Reliability4m
Types of Experimental Designs3m
1 ejercicio de práctica
Graded Quiz14m
Semana
4
1 hora para completar

Marketing Research Data Collection & Analysis

6 videos (Total 30 minutos), 1 reading, 1 quiz
6 videos
How to Measure and Scale our Consumers' Attitudes6m
Target Population and Sampling2m
Categorical Data, Metric Data & Hypothesis Testing5m
1 lectura
Self-Reports: How the Questions Shape the Answers40m
1 ejercicio de práctica
Graded Quiz14m
4.2
225 revisionesChevron Right

72%

comenzó una nueva carrera después de completar estos cursos

56%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones sobre Market Research and Consumer Behavior

por DSOct 19th 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

por MGMay 5th 2018

I have learnt so much on the fundamentals of Consumer Behaviour and Market Research. Thank you to Professor Sameek Sinha for the guidance and excellent delivery of the module lesson.

Instructor

Avatar

Shameek Sinha

Professor
Marketing

Acerca de IE Business School

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide....

Acerca de Programa especializado Estrategia de marketing

Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start? Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan. In the final capstone project you will develop a Marketing Plan for a product or service....
Estrategia de marketing

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