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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

4.2
1,368 calificaciones
287 revisiones

Acerca del Curso

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

Principales revisiones

LM

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

BM

Oct 23, 2017

it was very very useful, a lot of important information. Hard exercises but awesome. the most course I enjoyed in this specialization. It's another world.You will really enjoy it a lot.

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176 - 200 de 278 revisiones para Digital Media and Marketing Principles

por Catherine S

May 01, 2017

Great sources of information and nice selection of articles. I enjoyed taking this course.

por Alejandro M

May 03, 2017

It's a great topic, but some topics and links are off to date, You need to update some topics and links.

Also the Professor Rhiannon Clifton should try to read less and explain a little bit more.

But in general, it was a good course, I learned a lot.

por ranju K

Mar 23, 2018

good course

por Ritesh K

Feb 25, 2018

Good course

por Ivan A

Jun 17, 2018

Good course, very instructive.

por Eeshaa N S

May 30, 2018

Great course!

por Ahmed S M A

May 23, 2018

very good

por Javier V

May 06, 2018

A Good introduction to Digital Marketing

por Alejandro T

Jun 24, 2019

I would really like more updated contents.

por Alfredo A

Jul 20, 2019

Very good course

por Beth H

Aug 25, 2018

Don't really like the structure of the course, in that each module is divided into several sub-sections, each with its own video. I think this would work better as 1-2 sections. It seems I'm clicking through several 3-10 minute videos, and having to watch the intro over again each time.

Also, delivery of material by instructor is rigid and unnatural. Seems info is just read from the screen, which doesn't really add much value above and beyond me reading it myself.

por Paras B

Mar 06, 2016

The course structure is okay and availability of course material e-book is big plus for the course.

However there are negatives also.

This is a course on "Digital Marketing" and it has to be taken to great heights in terms of content and delivery.

Most critical issue is delivery. The most happening and lively subject like this needs a delivery in a exalted method. Though reference material is good collection but there is total disconnect between video lectures and those reference material at many instances.

Revamp all video series. Add more case studies videos.

por Hector V G

Sep 06, 2016

The books, readings, and additional resources for studying are really good and helpfull. The only thing is that the videos where they explain the courses could be more fluid, dynamic and with a better domain of the tool by the professor.

por Thiện L

Mar 02, 2016

Among my registered courses in the specialization this course is the one that should be invested with more effort from creators in order to give students more practical lessons. Regards.

por Romain V

Feb 09, 2016

The landscape is quite basic and would require further development to be more relevant

por C K L

Mar 16, 2016

Course was poorly put together with errors that are not fixed.

por Cesar A A

Sep 11, 2016

The video lectures are not engaging at all.

por Sanchit M

May 23, 2017

The tutor doesn't seem very interactive and original. It is evident that she is just reading from some screen and the content covered are almost exactly the same as written in the book.

por Michelle A H

Aug 20, 2016

The content is good, but the way the lectures are given not so much.

por Louis C

Aug 25, 2016

This is basic content i wish it was a more outside just a lecture style where the lecturer just reads from the slides.

por Laura C R

May 16, 2017

The professor is reading all the time and the pace of the lectures is not very engaging. The lecturer should give the class in a natural way. And the content of the lecture was exactly the context of the readings so they didn't offered new ideas, or topics.

por Aglaja J

Sep 09, 2016

not very creative in terms of approach

por Alexandru S

Feb 03, 2016

A little bit too basic, I expected more.

por Dmytro S

Jan 23, 2017

The course is really worse than previous too. Information is to abstract, the teacher tells some obvious things. The one thing I liked are course materials - for this I give 3 stars, not 2.

por Joshua Y

Sep 24, 2016

The lesson is informative but the course professor does not share value on each slide. She's reading each point and does not provide additional insight.