Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

Great overview and tips!

I had the feeling the lectures was at the beginning little messy, unstructured with a lot of information at once. Later on you get used to and find it quite informative and easy to follow.

Very interesting stuff

some of the articles referenced for reading are too old - more than 4 years old in digital world is like eternity

Pretty good course

Great course with updated and relevant topics.

Great course for anyone willing to understand and master digital marketing.

The slides were too brief, felt presenter at times was reading off a script which made some of the lectures less interesting to follow.

Good course that introduced a wide range of channels that are used in digital marketing, all though at times the concepts were rudimentary, which is understandable if you are catering to various different education/experience levels.

My one criticism was the way some of the lecture videos were cut up into small segments - there was a lot of time wasted waiting for each video to load and with the intro music, and the content would have flowed more smoothly if it was just one or two videos.

Definitely worthwhile for the content-- a bit difficult to follow due to the professor.

The course was harder than the other courses offered. However, it was a great added learning experience to have. The concepts taught were very eye opening to the real world and how large companies function in the current fast paced era.

Comprehensive and insightful, but some closer copy editing could help clarify questions and instructions in assignments.

Liked the content and picked up skills I can apply today. Some of it was repetitive which dragged the course a little longer and many short videos that could have been condensed.

Covers the topics of both digital and traditional marketing channels:

-Radio, Television, Newspapers, Magazines, Out-of-Home Media

-Social Medias, Blogs, Websites, Streaming and other online platforms

ROI (Return over Investment), Consumer Decision Journey, Digital Marketing Evolution

need more video oriented lecture.

Great sources of information and nice selection of articles. I enjoyed taking this course.

It's a great topic, but some topics and links are off to date, You need to update some topics and links.

Also the Professor Rhiannon Clifton should try to read less and explain a little bit more.

But in general, it was a good course, I learned a lot.

good course

Good course

Good course, very instructive.

Great course!

very good

A Good introduction to Digital Marketing

I would really like more updated contents.

Very good course