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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

4.2
1,473 calificaciones
310 revisiones

Acerca del Curso

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

Principales revisiones

SK

Sep 02, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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176 - 200 de 300 revisiones para Digital Media and Marketing Principles

por Christian B

Nov 22, 2015

Great overview and tips!

por Reber E J

Feb 26, 2018

I had the feeling the lectures was at the beginning little messy, unstructured with a lot of information at once. Later on you get used to and find it quite informative and easy to follow.

por Jaime R

Nov 27, 2015

Very interesting stuff

por Daniel A

Oct 08, 2017

some of the articles referenced for reading are too old - more than 4 years old in digital world is like eternity

por Nikolas P

Aug 03, 2016

Pretty good course

por Michel R

Jun 19, 2017

Great course with updated and relevant topics.

por Vitor J d O

Apr 26, 2016

Great course for anyone willing to understand and master digital marketing.

por Roshen S

May 22, 2016

The slides were too brief, felt presenter at times was reading off a script which made some of the lectures less interesting to follow.

por Asha D

Jul 18, 2017

Good course that introduced a wide range of channels that are used in digital marketing, all though at times the concepts were rudimentary, which is understandable if you are catering to various different education/experience levels.

My one criticism was the way some of the lecture videos were cut up into small segments - there was a lot of time wasted waiting for each video to load and with the intro music, and the content would have flowed more smoothly if it was just one or two videos.

por nishi a

Nov 20, 2016

Definitely worthwhile for the content-- a bit difficult to follow due to the professor.

por Fadel

Sep 22, 2016

The course was harder than the other courses offered. However, it was a great added learning experience to have. The concepts taught were very eye opening to the real world and how large companies function in the current fast paced era.

por Angela F

Feb 08, 2018

Comprehensive and insightful, but some closer copy editing could help clarify questions and instructions in assignments.

por Tony T

Jul 08, 2017

Liked the content and picked up skills I can apply today. Some of it was repetitive which dragged the course a little longer and many short videos that could have been condensed.

por Gustavo S d S

Dec 11, 2016

Covers the topics of both digital and traditional marketing channels:

-Radio, Television, Newspapers, Magazines, Out-of-Home Media

-Social Medias, Blogs, Websites, Streaming and other online platforms

ROI (Return over Investment), Consumer Decision Journey, Digital Marketing Evolution

por Sutanu K

Jan 27, 2017

need more video oriented lecture.

por Catherine S

May 01, 2017

Great sources of information and nice selection of articles. I enjoyed taking this course.

por Alejandro M

May 03, 2017

It's a great topic, but some topics and links are off to date, You need to update some topics and links.

Also the Professor Rhiannon Clifton should try to read less and explain a little bit more.

But in general, it was a good course, I learned a lot.

por ranju K

Mar 23, 2018

good course

por Ritesh K

Feb 25, 2018

Good course

por Ivan A

Jun 17, 2018

Good course, very instructive.

por Eeshaa N S

May 30, 2018

Great course!

por Ahmed S M A

May 23, 2018

very good

por Javier V

May 06, 2018

A Good introduction to Digital Marketing

por Alejandro T

Jun 24, 2019

I would really like more updated contents.

por Alfredo A

Jul 20, 2019

Very good course