Chevron Left
Volver a Digital Media and Marketing Principles

Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

4.2
1,527 calificaciones
322 revisiones

Acerca del Curso

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

Principales revisiones

SK

Sep 02, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

Filtrar por:

176 - 200 de 312 revisiones para Digital Media and Marketing Principles

por Jc B

Oct 01, 2015

Great overview with good example and PDF. Thanks

por Cristóbal O E

Jun 28, 2017

Excellent course! Gives an brilliant overview of digital and traditional marketing channels in a increasingly digitalised world

por pratibha g

Aug 31, 2016

Very nice concepts which helped me to understand the topics nicely.

por ranju K

Mar 23, 2018

good course

por Ivan A

Jun 17, 2018

Good course, very instructive.

por Ritesh K

Feb 25, 2018

Good course

por Ahmed S M A

May 23, 2018

very good

por Javier V

May 06, 2018

A Good introduction to Digital Marketing

por Andrés W

Oct 21, 2015

Me gustó el curso, pero está dividido en demasiados videos. Hay incluso algunos que solo duran 1 minuto, tal vez sea bueno alargarlos o combinarlos con otros videos.

por Harishh

Dec 05, 2016

It has to be more practical oriented with real-time exercises to gain valuable skills

por SOULLARD J

Oct 18, 2015

Excellent material, even though students met several problems with the new Coursera platform. I highly recommend this course.

por Roshen S

May 22, 2016

The slides were too brief, felt presenter at times was reading off a script which made some of the lectures less interesting to follow.

por Ahmed Z

Apr 02, 2016

A wonderful course.

por Manisha D

Nov 07, 2016

Quiet informative and good course. It's worth taking the course.

por Ricardo S

Oct 29, 2017

the explanation on the videos are great, but it need to be more dynamic... seriously.. I can see that Mike knows a lot, but there must be another way to present his knowledge.

por Tony T

Jul 08, 2017

Liked the content and picked up skills I can apply today. Some of it was repetitive which dragged the course a little longer and many short videos that could have been condensed.

por Sutanu K

Jan 27, 2017

need more video oriented lecture.

por Angela F

Feb 08, 2018

Comprehensive and insightful, but some closer copy editing could help clarify questions and instructions in assignments.

por nishi a

Nov 20, 2016

Definitely worthwhile for the content-- a bit difficult to follow due to the professor.

por Catherine S

May 01, 2017

Great sources of information and nice selection of articles. I enjoyed taking this course.

por Alejandro M

May 03, 2017

It's a great topic, but some topics and links are off to date, You need to update some topics and links.

Also the Professor Rhiannon Clifton should try to read less and explain a little bit more.

But in general, it was a good course, I learned a lot.

por Eeshaa N S

May 30, 2018

Great course!

por Asha D

Jul 18, 2017

Good course that introduced a wide range of channels that are used in digital marketing, all though at times the concepts were rudimentary, which is understandable if you are catering to various different education/experience levels.

My one criticism was the way some of the lecture videos were cut up into small segments - there was a lot of time wasted waiting for each video to load and with the intro music, and the content would have flowed more smoothly if it was just one or two videos.

por Alejandro T

Jun 24, 2019

I would really like more updated contents.

por Alfredo A

Jul 20, 2019

Very good course