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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

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1,568 calificaciones
334 revisiones

Acerca del Curso

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

Principales revisiones

SK

Sep 02, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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176 - 200 de 324 revisiones para Digital Media and Marketing Principles

por Ricardo S

Oct 29, 2017

the explanation on the videos are great, but it need to be more dynamic... seriously.. I can see that Mike knows a lot, but there must be another way to present his knowledge.

por Greg

Oct 18, 2017

The structure of the course was not as organized and well laid out as the previous courses in the specialization. However, the content was informative and very applicable.

por Andrés W

Oct 21, 2015

Me gustó el curso, pero está dividido en demasiados videos. Hay incluso algunos que solo duran 1 minuto, tal vez sea bueno alargarlos o combinarlos con otros videos.

por Gaurav S

Nov 12, 2018

2 feedback: (1) The reports referred in the course are old (not the current year/latest). (2) I couldn't learn India / Asia specific trends and best practices

por Jiyun C

Sep 02, 2018

Out of all the courses for the digital marketing specialization, I thought this was the more informative and directly related to my line of work!

por Akshay

Nov 01, 2017

Some of the information covered is basic but love the section on programmatic advertising. That alone is worth the price for the course.

por Roshen S

May 22, 2016

The slides were too brief, felt presenter at times was reading off a script which made some of the lectures less interesting to follow.

por Veronica L

Dec 10, 2019

Good and thorough intro to marketing principles. I did find quite a bit overlapping with the other course Digital Marketing Strategy.

por Cristóbal O E

Jun 28, 2017

Excellent course! Gives an brilliant overview of digital and traditional marketing channels in a increasingly digitalised world

por Brett C M

Nov 04, 2019

There is a lot of good information. More current than some of the others in the specialization. Some of the slides have typos.

por SOULLARD J

Oct 18, 2015

Excellent material, even though students met several problems with the new Coursera platform. I highly recommend this course.

por Angela F

Feb 08, 2018

Comprehensive and insightful, but some closer copy editing could help clarify questions and instructions in assignments.

por Daniel A

Oct 08, 2017

some of the articles referenced for reading are too old - more than 4 years old in digital world is like eternity

por Jennifer R

May 01, 2017

Really enjoyed this course. It was relevant and showed some new landscapes that I could use in my career.

por BARBAROS T

Dec 17, 2018

very good fundamental introductory information on digital marketing. Well designed and perfectly taught.

por Anika-Sara S

Oct 08, 2015

A great course with good literature, easy to follow videos, a nice community, and very helpful content!

por João T D G

May 10, 2017

Great course. I think it needs some reviews and content update, because digital evolves really fast.

por Sudeepti P

Aug 27, 2019

Good course, could have more practice exercises. But the instructor taught the course really well !

por Juan S D

Mar 03, 2016

Muy bueno, muestra muchas herramientas y mejores prácticas para armar una buena estrategia.

por Catherine S

May 01, 2017

Great sources of information and nice selection of articles. I enjoyed taking this course.

por nishi a

Nov 20, 2016

Definitely worthwhile for the content-- a bit difficult to follow due to the professor.

por Harishh

Dec 05, 2016

It has to be more practical oriented with real-time exercises to gain valuable skills

por Amir M M L

Dec 18, 2019

Great Course with good information and resources , but needs more practical chapters

por Vitor J d O

Apr 26, 2016

Great course for anyone willing to understand and master digital marketing.

por pratibha g

Aug 31, 2016

Very nice concepts which helped me to understand the topics nicely.