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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

2,498 calificaciones
595 reseña

Acerca del Curso

The “digital revolution” has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas

1 de sep. de 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

29 de ago. de 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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151 - 175 de 580 revisiones para Digital Media and Marketing Principles

por Óscar A M R

2 de nov. de 2020

Very well explained and good to start learning from the beginning.

por Halide V M

29 de mar. de 2021

It was a great experience to learn all these enormous principles!

por Adriano D

17 de sep. de 2019

Great course. Deeper and clarify. Important informations. Thanks.


3 de ago. de 2019

Very good so far, lots of interesting transitions. Good lectures.

por Md. N H

28 de jun. de 2020

Very efficient course on digital media and marketing principles.

por Ilya K

23 de oct. de 2020

Great course and Prof. Mike Yao, very beneficial. Thanks a lot!

por Namaa A

11 de feb. de 2016

Great course with in depth knowledge and up to date information

por Zachary H

25 de nov. de 2020

this was an amazing course. no one will regret this experience

por Abhay m

27 de sep. de 2019

This course is really helpful in my upcoming corporate carrier

por DongHyeonAndrewYi

24 de sep. de 2015

So informative & useful courses. also encouraging me to study!

por Kaushiki S

21 de jun. de 2020

Highly informative and wonderful set of knowledge. Thank you!

por Abhinav R P V

9 de jun. de 2016

Well designed course.Really very interesting course.Thank You

por Sumair N B

11 de dic. de 2019

This course is very informative and very well sorted by Mike

por Travel w d

25 de ago. de 2020

I got more knowledge about digital marketing thank you 🙏🏻

por Faris C

11 de nov. de 2020

Well planned course structure, very effective trainer ....

por Tan E S

23 de sep. de 2020

Well explained & course materials provided are up-to-date.

por Neha L

25 de ene. de 2017

Amazing techniques, makes learning new concepts very easy

por Jen P

15 de nov. de 2020

Very up-to-date info and appropriate learning materials!


13 de jul. de 2020

I learned a lot from this course. Very useful. Thank you

por Suku M

10 de jun. de 2018

A great introduction to the digital advertising world.

por Jingjing L

27 de dic. de 2015

Good introduction to the digital marketing landscape!

por Beatriz B

17 de jun. de 2018

Very interesting course, with up-to -date materials.

por Wendy J

15 de sep. de 2019

Exceptional course led by an outstanding professor!

por THE R b L A

31 de ago. de 2020

This course has been interesting and informative.


28 de ago. de 2020

Got to learn new concepts about digital marketing