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Volver a Content, Advertising & Social IMC

Opiniones y comentarios de aprendices correspondientes a Content, Advertising & Social IMC por parte de Universidad Northwestern

1,021 calificaciones
153 reseña

Acerca del Curso

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

Principales reseñas

5 de feb. de 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

29 de sep. de 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

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101 - 125 de 151 revisiones para Content, Advertising & Social IMC

por Hareem Z

18 de mar. de 2021

perfect course

por Martin V

28 de abr. de 2017

Very Enjoyable

por Hamada S

30 de nov. de 2016

Awesome course

por Te'-Lor W E

9 de may. de 2016

super helpful!

por Marat G

26 de feb. de 2020

really great!

por Apichart T

19 de ago. de 2017

Good Strategy

por Víctor R O L

3 de jul. de 2017

Great course!

por Rukkiya B

20 de abr. de 2021

Learned Alot

por Diane M

18 de sep. de 2018

Very helpful

por yinsan

10 de sep. de 2017

nice course

por Hamdy R M M G

2 de mar. de 2018

great mooc

por Yauri

19 de ene. de 2016



15 de sep. de 2021


por Mahmoud R

8 de abr. de 2019

very cool

por Sebastian S

10 de ene. de 2016


por Ravi r s

2 de may. de 2020



9 de jul. de 2018


por Huynh L M T ( H

22 de mar. de 2021



2 de jul. de 2018


por Gabriel G

10 de feb. de 2016


por Nguyễn T N L K F

31 de oct. de 2021



6 de oct. de 2020


por Marco

29 de ene. de 2016


por Antariksh N

17 de jun. de 2019

This course gave me great insights into the world of marketing as a discipline as a whole. It is very interactive with video tutorials and reading content and the great amount of real world marketing campaigns and examples used in the modern world. It truly gave me a deep insight into the the various types of marketing and when and how to use the respective types according to the type of your target market.

por Jennifer C

19 de mar. de 2018

The Week 4 Videos and Quiz should be before Week 3. The videos refer to A/B testing the blog after we've already tested it. In the forum there was not anyone supervising or answering questions.