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124 revisiones

Acerca del Curso

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)...

Principales revisiones

IM

Sep 07, 2016

I like it and I did never imagined the abundance of its content based on today's market.\n\nReally the course helped me a lot and immediately started implementing what I learned.\n\nThank you Coursera

LD

Jan 07, 2018

Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!

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51 - 75 de 121 revisiones para The fundamentals of hotel distribution

por Kevin J J

Mar 25, 2018

very useful and informative

por Pratik Z

Mar 26, 2016

The course content is amazing and very informative. I am not from hospitality sector but I understood all the concepts and because of all the quizzes and assignments, now I feel more confident in finding a job in hospitality sector.

por ken h

Nov 07, 2016

This has been a start into a fascinating new world. I liked the teachers explanation, very clear and concise

por Karim S

Jan 16, 2017

Good insight on the basics of hotel distribution

por Ralph K

Mar 20, 2018

Gave me lots of idea on the importance of OTA channel as well as distribution channel mix!

por Rocellii P

Nov 05, 2017

Excellent!

por Ariana V T

Nov 15, 2016

Es la primera vez que llevo un curso online, la verdad nunca imaginé que pudiese ser tan completo y dinámico. Para ser un curso introductorio me parece que te hace ver temas muy interesantes y aplicativos desde la primera semana, he aprendido muchos términos hoteleros que antes no comprendía, analizar cada estrategia que usan los hoteles para atraer clientes y buscar rentabilidad. Estoy segura que el siguiente curso será mucho más interesante y definitivamente aportará en mi carrera profesional.

por Twinkal D

Dec 21, 2017

The Course widened my knowledge about Hotel chains, Marketing strategies and OTAs as effective partners. Thank you coursera for such wonderful opportunity.

por Maxim B

Nov 13, 2017

The content of the course is very dense and of good value. I really enjoyed not only the quality of the lectures and energy of the professors, but also the diversity of assignments, ranging from reading business articles on related topics and analyzing hotels economics in terms of marketing expenditures. One thing that needs to improved - please add more up-to-date articles, so that business cases presented are relevant in such a fast-changing industry as on-line marketing.

por Francisco B F

Nov 14, 2016

Very Good

por Yanick L

Mar 08, 2017

Very good course. Great overview on Hotel distribution from many perspectives. Balances well the pros and cons of the various channels. Good essays as well

por Fábio G U

Nov 29, 2015

A must do curse for everyone on hospitality industry.

por Manish T

Oct 13, 2015

One of the best courses on Coursera. Thoughtfully designed and well structured.

por Srini R

Feb 09, 2016

Great intro to hotel distribution with guest lectures from Expedia and Booking.com

por Stanley A M

Mar 02, 2016

The course is brief and rich in knowledge. It was really exciting in taking this course.

por Amnon G

Apr 14, 2016

Great course, in depth, smart, and interesting.

por Viktoria K

Aug 07, 2016

Great course for hospitality business giving a profound overview to driving hotel activity!

por Ibán M T

Oct 26, 2015

The cuorse was really amazing and has infomation that approach into the business providing encourage.

I am expecting for the next, see you soon!

Thanks you.

por Undral M

Aug 24, 2016

Very informative course. Really glad that i took this course.

por Oleg T

Oct 18, 2015

It's amazing to learn something new in my professional area.

Thank you

por ORJI C M

Nov 24, 2017

Very Very Educating.

por MARIA G S

Nov 10, 2015

I was pleasantly surprised to realize that I enjoyed this course! The topics were interesting and going through and passing the course assignments helped boost my confidence in discussing hotel business with industry partners. This course is highly recommended, thanks ESSEC and Coursera!

por Yassin Z

Jun 11, 2017

very good presented and comprehensive to all distribution channels and tactics

the material are very good. and easy to understand.

i recommend this course for everyone willing to study and learn about the hotel distributions.

por Marissa D

Mar 01, 2016

High quality course, really broadened my understanding of distribution in the hospitality industry. I enjoyed it immensely.

por Nelly C

Mar 06, 2016

Excellent way to learn!