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In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)...

Principales revisiones

IM

Sep 07, 2016

I like it and I did never imagined the abundance of its content based on today's market.\n\nReally the course helped me a lot and immediately started implementing what I learned.\n\nThank you Coursera

LD

Jan 07, 2018

Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!

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51 - 75 de 195 revisiones para The fundamentals of hotel distribution

por Yan N C W T

Dec 25, 2017

Superb course, gave me insights of fundamentals of hotel distribution in one place. gained full of knowledge on this subject. great!

por Joseph A D

Jun 02, 2019

I have worked in hotel distribution (software side) for 10 years and I learned new things and reinforced others during this course.

por Tanusha S

Jul 07, 2020

Fantastic course with in-depth detail of information that one who does not have any experience will be able to gain vast knowledge

por HARDESH H

Dec 11, 2018

A very well planned and resourceful course on Hotel distribution which covers all the aspects of hotel distribution in 360* way.

por DODO J

Apr 08, 2020

super cours!!! j'ai acquiert beaucoup de compétences sur l'utilisation des canaux pour booster le clientélisme dans les hôtels.

por Shamanique B

Jun 08, 2020

Awesome course a must have for anyone interested in being in hospitality industry whether independent hotel or large franchise

por Renato L

Apr 07, 2020

A brilliant course for anyone looking to learn more about distribution in the hotel industry. Insightful and very informative.

por Eefke v D

Oct 10, 2017

Great course. Well-informed teachers, interesting and accurate information, and assignments that match the information taught.

por Bakhtawar M L

May 18, 2020

An extensively comprehensive course which explore the various channels hotels distribute themselves for revenue optimization

por Marissa D

Mar 01, 2016

High quality course, really broadened my understanding of distribution in the hospitality industry. I enjoyed it immensely.

por Nithiya G

Jul 24, 2020

Gained in-depth knowledge and its very useful course for anyone who is just interested or who are budding entrepreneur

por PARK K

May 29, 2017

Thank you for the useful and fun course. It helps a lot to understand the Hotel distribution channels, especially OTAs

por Vic S

Jan 02, 2017

Great overview, it helps to have general concepts to better understand the importance of each distribution channel.

por Adedayo D B

Jun 29, 2016

Really enjoyed this course, very informative and good for someone joining the hospitality world for the first time.

por Marina G G

May 13, 2020

I really enjoyed learning a bit closer about all the different channels of distribution and their pros and cons.

por ken h

Nov 07, 2016

This has been a start into a fascinating new world. I liked the teachers explanation, very clear and concise

por Jesús A S G

Jun 01, 2020

I can say that I learnt, thanks the course I understand in a big picture how the hotel and OTAs work.

por javier P G

Oct 03, 2016

Excellent course about Hotel distribution, The course give me tools to apply right away on my job.

por Viktoria K

Aug 07, 2016

Great course for hospitality business giving a profound overview to driving hotel activity!

por Ralph K

Mar 20, 2018

Gave me lots of idea on the importance of OTA channel as well as distribution channel mix!

por Gaurav R

Jun 15, 2020

Really loved it for starters...!! Lays down a solid foundation for further modules ahead.

por Stanley A M

Mar 02, 2016

The course is brief and rich in knowledge. It was really exciting in taking this course.

por Angel E N A

Aug 03, 2020

Great information and insight although the delivery could be a little bit more dynamic.

por Ashley R

Nov 13, 2016

This is an excellent training program that will definitely clarify all your basics.

por Srini R

Feb 09, 2016

Great intro to hotel distribution with guest lectures from Expedia and Booking.com