Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.
It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys
por Deleted A•
Very informational. Could be a bit more interactive and with peer-reviewed assessment to be more challenging but overall good course.
por Kerem B C•
Great education with good articles-videos and real life examples.Thank you for making this education much more enjoyable.
por Apurav K•
A really informative course giving a big picture of what devising a market strategy looks like.
por AIDA G V•
a veces un poco difícil acceder al material de lectura.. pero el curso está muy bien
por Mayuresh H•
Can be updated to use more relevant examples, the course is updated only till 2016
por Mazen H M•
It was very usefull . It added a lot to my knowledge .Thank you very much
por Ajay B•
Course was good. However, they didn't give the PPTs in this one
por Andres R•
Los ejercicios son bastante difíciles pero en general es bueno
por Esteban V B•
Buen curso. Problemas de audio cuando estaba en ambientes
por Chetan s•
Video needs to be still ellborative
por Aman C•
It's good or new experience for me
por Rahaf S•
Interesting accurate course.
por Krishnakumar R•
Good - need to be
por Rajaraman G•
Very Good Course
por Cecibel G P•
por Suresh P•
por Md S H•
por Rajneesh A•
por chiara c•
por Santhoshkumar G•
por Nicholas M F•
Better than the first course in this specialization, but the lack of take-away slides is still a major shortcoming. Often unclear and confusing due to poor grammar. Quizzes unduly hard to get right (some right answers appear wrong by virtue of the way they are worded / relate grammatically to the questions). Sometimes inconsistent materials -e.g. slide in week 4 headed "The positioning statement needs to include" followed by how one should conduct a survey. In short, a really frustrating course: requires interpretational acrobatics to figure out what is being conveyed, to extract key takeaways and to pass quizzes. This make the course unnecessarily 'difficult', when the subject matter itself is not. On the plus side: supporting papers are informative, provide interesting case studies as well as different (and sometimes opposing) perspectives. The latter highlights current debates/controversies in the field and are generally thought provoking.
por Tony J•
Really good level of detail versus other courses and difficult questions which really test your understanding of the subject matter.
On the downside, some links were not added to supplementary reading, which is a shame as these resources really help with your understanding
por Valentina Y A•
the videos filmed in the bar did not have a good sound, sometimes the subtitles had some words that where not the same of the audio and in one scheme in the background, some words where not the same that the professor said.
por Anders B•
Good course, plenty of interesting reading material, exercises and relevant interviews. Would have been 4 stars if they had translated or provided the Citroen interview (currently in Spanish only) in English…