Acerca de este Curso
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Nivel intermedio

Aprox. 13 horas para completar

Sugerido: 4 weeks of study, 4-5 hours/week...

Inglés (English)

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Habilidades que obtendrás

Customer AnalyticsStrategic ManagementData AnalysisBusiness Analytics

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel intermedio

Aprox. 13 horas para completar

Sugerido: 4 weeks of study, 4-5 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
1 hora para completar

Module 1: Capstone Project Topic - The Problem of Adblocking

6 readings
6 lecturas
Start Here! Project Description: Business Analytics Capstone10m
GYF Company Profile10m
The Importance of Mobile Advertising10m
Further Exploration into Online Advertising Response Models10m
How Internet Ads Work10m
Project Template10m
4 horas para completar

Module 2: Defining the Problem

8 videos (Total 53 minutos), 5 readings, 1 quiz
8 videos
Beyond Period 2 (Customer Analytics)10m
Causality 1 (People Analytics)5m
Causality 2 (People Analytics)6m
Reverse Causality (People Analytics)4m
Causal Data Collection and Summary (Customer Analytics)8m
5 lecturas
Definition of the Adblocking Problem10m
Whiting Out the Ads, but at What Cost?10m
Apple's Support of Adblocking10m
Why Adblockers Are Spurring a New Technology Arms Race10m
Application Exercise 1 – Recommending Customer Analytics Research Methods to Explore Your Problem10m
Semana
2
4 horas para completar

Module 3: Your Strategy

7 videos (Total 56 minutos), 3 readings, 1 quiz
7 videos
The Wisdom of Crowds: Signal Independence (People Analytics)5m
Process vs. Outcome (People Analytics)7m
Hiring 1 (People Analytics)8m
Hiring 2 (People Analytics)9m
3 lecturas
Does Your Strategy Need a Strategy?10m
How Advertisers Can Beat Adblockers10m
Application Exercise 2 - Using People Analytics Methods to Hire a Leader to Implement Your Strategy10m
Semana
3
6 horas para completar

Module 4: Effects of Your Strategy/Measuring these Effects

8 videos (Total 182 minutos), 4 readings, 1 quiz
8 videos
Simulating Uncertain Outcomes in Excel (Operations Analytics)24m
Decision Trees (Operations Analytics)26m
Linking Non-financial Metrics to Financial Performance: Overview (Accounting Analytics)14m
Steps to Linking Non-financial Metrics to Financial Performance (Accounting Analytics)16m
Incorporating Analysis Results in Financial Models (Accounting Analytics)14m
4 lecturas
Resources for Thinking About Effects and Outcomes10m
Application Exercise 3 - Using Operations Analytics Methods to Understand the Allocation of Scarce Resources in Pursuing a Strategy10m
Application Exercise 3 Spreadsheet10m
Application Exercise 4 - Using Accounting Analytics Methods to Measure the Key Drivers of Your Proposed Strategy10m
Semana
4
3 horas para completar

Module 5: Final Project Submission

3 videos (Total 38 minutos), 1 quiz
4.4
90 revisionesChevron Right

21%

comenzó una nueva carrera después de completar estos cursos

24%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

16%

consiguió un aumento de sueldo o ascenso

Principales revisiones sobre Business Analytics Capstone

por CJJan 26th 2017

I took this together with 4 other modules in the Business Analytics Specialisation. I like the case study in which I am able to apply what I learn to real world issues.

por JASep 25th 2016

Great course! Very well structured and easy to follow. Videos always went into the subject matter in depth and explained the core concepts.

Instructor

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Wharton Teaching Staff

Educators
The Wharton School

Acerca de Universidad de Pensilvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Acerca de Programa especializado Análisis comercial

This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations....
Análisis comercial

Preguntas Frecuentes

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  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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