Sep 02, 2019
The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.
Aug 30, 2015
Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment
por Krisztina F•
Aug 05, 2016
Not up to my expectations. Compared to the previous modules in this specialisation, the lectures are dry, the presenter is not focused and slides are sometimes mixed up. The reading material is great and a definite plus is that it is free. But the lectures should be more practical (not just the bullet points of the book), and the weekly assignment should not be a chapter summary question. The course developers should have taken the time to develop a case study for each topic, like in the first module in this spec. I highly recommend reviewing and improving the content.
por Jay J•
Nov 03, 2016
This class is more of a Marketing 101 class than a digital marketing class. Interesting, and probably a great class for someone looking for the basics of marketing.
por Avril F M•
Feb 21, 2016
This course is not as good as the ones that are part of the Digital Marketing specialization. It was hard to keep traction and interest to finish it.
por Jessica P•
Jun 28, 2016
The presenter in this course is hard to follow and does not have good slides. She often does not put her bullet points or lists on the slides ( I am a visual learner and she does not provide enough on screen info) She is really uncomfortable and makes it really hard to listen to her talk. She struggles through the entire presentation which is just super distracting. Content is good though.
por Guia G•
May 04, 2017
I don't feel like the videos were helpful in explaining and offering guidance. They were boring and basically repeated everything given in the readings. The delivery should be improved. Kevin Hartman was clearer
por Sofia P•
Feb 15, 2017
This type of course structure may work at an undergrad level, but for continuing education it is sub-par.
The video lectures were the instructor reading the slides, reading from the course reading, or showing videos that were listed in the course reading. The course quizzes had too many questions that focused on memorizing details from the case studies or a statistic shown for a bit in the lectures rather than try to foster understanding of the material.
There were some technical issues such as links from the course readings expiring and not being replaced, in-lecture questions dealing with a subject matter different from the topic of the lecture, etc.
The one good thing from this course - it uses a great textbook (free), which provides lots and lots of useful data and insights into digital marketing - and this is the sole reason the course gets 2 stars instead of 1.
por JaiPal Y•
Dec 11, 2017
Long theory bases course, Need to me more practical base, did not expected this form Illinois university
por Natalye P•
May 02, 2017
I am taking the Digital Marketing Specialization and this has been the poorest course I have taken thus far. The instructor is obviously reading directly from a script because of her constant long pauses between words and how frequently she gets lost when presenting information. She also clicks to new slides and bullet points at the wrong time which is very disruptive. The information presented on the slides really does not summarize what she is saying at all and I constantly had to refer to the transcript to get the information I needed to write down.
The assesment questions for this course are also quite poor and a lot of the time need to be further researched online. The quiz questions also seem more involved than the lectures presented and can need some researching as well. I was looking forward to this course and I am disappointed. The instruction for this course seems like she does not the subject well enough to provide insight and quite possibly as if this is the first time she is giving a lecture/presentation.
por renu m•
Aug 08, 2017
Very very basic and theoretical. Lectures were bookish and uninspiring.
por Arjun S•
Jun 18, 2019
The professor was clearly reading from a prompter, which resulted in the sentences being broken and having a very poor flow. This was improved in the next course with animations and engaging videos, but this course was not enjoyable :(
Oct 07, 2019
Some of the content is useful. Overall the course is not prepared very well. There are typos in the quiz questions and some of the reading material is very average - not what you would expect from a course designed by a respected university. I found I didn't learn as much in this course as some of the others in this specialization because the course designers obviously don't care about the students' engagement of depth of learning experience.
You would be better of reading a few free blog posts on the internet or auditing this course.
por Karan A•
Oct 02, 2016
The instructor is very bad. She made the lectures so boring with her lack of preparation that I switched to just reading the transcript. The assignments were lacking in case studies and were very textbooky. I could have skipped this course and simply read from the E-book. Tried to get a refund but its too late so I will have to force through this one and the next. I hope it doesn't adversely affected my grades as I have scored above 96% in the previous 3 courses in this specialisation. Very disappointed and frustrated. I came to Coursera to avoid teachers and teaching styles like this. This really shakes my confidence in Coursera for future courses. Im definitely not going to pay for any courses in the future.
por Juan C C P•
Feb 11, 2018
Interesting concepts, but you are going to get a felling of "you need some hands on activities in order to understand." Activities are simple.
por Panagiota S•
Oct 16, 2016
1) Why is she speaking so so so slow? I put the playback rate at X 1,50 in order to be able to understand her.
2) She is just making a summary in bullets of the readings that we are supposed to read anyway. Nothing new in the lectures.
If it was not a part of the Specialization I would never follow that course, neither the other one taught by the same professor.
por Reynaldo V•
Apr 02, 2016
The lessons on presentation skills and traditional media should have taken just one one or two minutes, and one or two slides, at most. The details and time invested really had little to do with digital marketing or the digital landscape. The use of the hand-written pros and cons was an unnecessary novelty. Regular bullet text are more readable and technically more reliable. Most of all, the presenter's style was distracting. It seemed that she was unsure of her subject matter and script. I recommend re-scripting and rehearsing the presentation -- before re-shooting it. Finally, with the rapid pace of change in digital, we should not be using reading material more than two or three years old. Five years is tantamount to a generation in the digital world.
por Arvy S•
Feb 12, 2016
Terrible course.... the instructor just read out of the power point. No examples or case studies or insights.
very disappointed in the class.
por Neda B•
Sep 09, 2015
Un-organized, scattered non professional course. All the materials keep changing during the course. Materials in each module includes readings and exams were not related. Though, I enjoyed the other courses in this series and think they were great, but I am afraid this one was a real disappointment.
por Toh G K J•
Jun 18, 2016
por Emily W•
May 24, 2017
This quality of this course is nowhere near that of the other courses. Videos are redundant and poorly executed. Information is not practical or insightful, and often barely related to the main topic. I'm very disappointed in this course and would not recommend it to others as a standalone course.
por Erin P•
Feb 17, 2016
Professor just re-iterated text and readings. Lectures were poor and provided no insights
por Luis A F L•
Mar 17, 2016
Hated the course and the content. I truly regret investing my money on this course.
por Evgeny B•
Oct 10, 2015
This course seems to have interesting content and presentation, but the quiz concerns the materials not covered in lectures or readings (be it required or supplementary). This is totally confusing.
por Ksenia K•
Jan 10, 2017
This course is a total disappointment in comparison with all the other courses from this specialization.
The quality of the course is very poor:
- reading links are outdated and not available;
- assignments are superficial;
- tests consist of questions which do not make you think but make you memorize unnecessary numbers;
- lectures are presented poorly. They are read from the screen and you feel that attitude. Very often they include videos from reading.
The course feels like an outdated or a class for mentally defective: read about it, then we'll repeat the same in the lectures, then you'll pass the test with the same kind of questions, then we'll ask you to make an assignment, answering the question that has already been discussed three times once again. Do not bother to think, just repeat, because that's what necessary.
I struggled to finish this course only because of the whole specialization and a great job which has been done by all the other professors.
May 21, 2017
The Instruction of this course is nonprofessional at all, I didn't pay money for someone to read me a book content. Im sorry but this course is waste of time.
por Aboudy E F•
Mar 06, 2017
Awful teacher and explanation and material