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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

4.2
1,422 calificaciones
298 revisiones

Acerca del Curso

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

Principales revisiones

SK

Sep 02, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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276 - 290 de 290 revisiones para Digital Media and Marketing Principles

por Luis A F L

Mar 17, 2016

Hated the course and the content. I truly regret investing my money on this course.

por Evgeny B

Oct 10, 2015

This course seems to have interesting content and presentation, but the quiz concerns the materials not covered in lectures or readings (be it required or supplementary). This is totally confusing.

por Ksenia K

Jan 10, 2017

This course is a total disappointment in comparison with all the other courses from this specialization.

The quality of the course is very poor:

- reading links are outdated and not available;

- assignments are superficial;

- tests consist of questions which do not make you think but make you memorize unnecessary numbers;

- lectures are presented poorly. They are read from the screen and you feel that attitude. Very often they include videos from reading.

The course feels like an outdated or a class for mentally defective: read about it, then we'll repeat the same in the lectures, then you'll pass the test with the same kind of questions, then we'll ask you to make an assignment, answering the question that has already been discussed three times once again. Do not bother to think, just repeat, because that's what necessary.

I struggled to finish this course only because of the whole specialization and a great job which has been done by all the other professors.

por moodissa@gmail.com

May 21, 2017

The Instruction of this course is nonprofessional at all, I didn't pay money for someone to read me a book content. Im sorry but this course is waste of time.

por Aboudy E F

Mar 06, 2017

Awful teacher and explanation and material

por Rainer B S

Mar 08, 2016

Wow that was a waste of my time.

So many broken elements, mistakes etc. Last minute rush job putting this course together.

por Deleted A

Sep 26, 2015

Incorrect references, subtitles that do not follow the video. Questions in the questionnaires that have not been studied and which one does not even know where to find references. The worst course of this certificate.

por Mira G

Mar 31, 2017

Just following a text book, without an added value from the lectures.

por Thaw Z H

Aug 25, 2015

Such a boring class

por Vishal R

Feb 07, 2016

No practical

por René W

Jun 04, 2017

The way the content is presented, is the weakest I have seen so far across Coursera on a broader sample of courses.

The presenter basically just reads out the charts, in some cases even has issues with this and it is very clear that this is "not the channel" for the presenter where she can live up to the best. The quizzes and questions provided are partially not in sync with the lectures, ask for mundane factoids that are provided as partially mini-details in the texts to read but miss in conveying basic concepts.

The content substance of this course needs a substantial refresh given that it is 3-4 years behind time, the content also needs a repositioning away from motherhood materials (e.g. material on how to do a pitch presentation).

The only valid reason - by my humble view - to take this course is, if you are interested in completing the "Digital Marketing Specialization" for which this course is mandatory.

por Jane M T

Jun 06, 2016

There is insufficient peers to review. The content is mostly theory from the e-textbook.

por Christine D

Apr 23, 2016

This instructor is god-awful, I'm sorry to say. By the 3rd week, I stopped caring about this class, and my grade for that week definitely expresses my disinterest. I'm having to force myself to finish it. Has she ever taught a class before? I felt like this was her first time. Uninspired - not looking forward to her next class.

por Ifen

Mar 19, 2016

The professor is just reading the text. Not really a good example of interactive e-learning content.

por Sarah M

Sep 06, 2016

all video lectures feel like they are just read from a paper and it takes a lot of effort to follow and engage. It is the 4th course I'm taking to get ma digital marketing specialisation and is far off the poorest. The slides don't make much sense and a lot of times I have to research stuff again on other websites to actually get the point. The quiz questions are sometimes not related to the topic. It seems like, the professor does not know enough about the subject to speak freely and engaging about the topics. I'm quite disappointed about this course and can not recommend it. I think the course should be worked over. A great example of how to do it right is Aric Rindfleischs lecture, which was engaging, challenging and very well structured