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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Principles por parte de Universidad de Illinois en Urbana-Champaign

4.2
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1,568 calificaciones
334 revisiones

Acerca del Curso

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

Principales revisiones

SK

Sep 02, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

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276 - 300 de 324 revisiones para Digital Media and Marketing Principles

por Lakeisha

Feb 18, 2016

The instructor needs improvement on her presentation skills. She is just reading off the slides instead of providing more examples and scenarios to help student comprehend the material. I have to retake almost every quiz under her courses. In previous courses, I passed quizzes in one try. Please improve material or get a better instructor.

por NATALIA

Dec 27, 2015

based on impressions after module 1:

-quality of lectures: just dry material from books. not engaging

- repetitions (videos in reading materials and in lecture) sometimes feeling that it is waste of time

-quizz questions are hardly connected to lectures

disappointed and discouraged. give a try to module 2 and will see.

por Zeynep A K

May 09, 2016

I think this course could have been more interesting. It was very dry with just slides and majority of the examples were not explained well. Especially the one about the marketing plan was not about plan but about presentation skills. This course content definitely needs update.

por Andrea R

May 19, 2016

I found this course less engaging than the previous ones in the specialization. I would have appreciated if the video lessons were focusing more on commenting case studies; in many cases I had the impression that the Professor was simply reading the slides...

por Karen H

Aug 24, 2016

The first week was a bit dry but improved the following weeks. Articles we read were interesting and the assignments were engaging. Since I wanted to achieve a high grade, I found that the weekly assignments took longer to complete than described.

por Arjun S

Jun 18, 2019

The professor was clearly reading from a prompter, which resulted in the sentences being broken and having a very poor flow. This was improved in the next course with animations and engaging videos, but this course was not enjoyable :(

por Guia G

May 04, 2017

I don't feel like the videos were helpful in explaining and offering guidance. They were boring and basically repeated everything given in the readings. The delivery should be improved. Kevin Hartman was clearer

por Rex C D

Mar 06, 2017

The lectures were nothing more than a person reading from the reference text. There seemed to be a lack of understanding of the material--even the jokes were taken from the book (without credit to the author).

por Jana B

Feb 18, 2017

very boring lectures, the professor should not read the slides, but actually try to speak her own words, because this is causing lost interest and as a result less attention paid and less knowledge received.

por Seif E T A

Feb 25, 2018

More interaction and better presentation from the instructor and more case studies are needed, I would have read the book by myself and didn't bother to spend any money on this course

por Jay J

Nov 03, 2016

This class is more of a Marketing 101 class than a digital marketing class. Interesting, and probably a great class for someone looking for the basics of marketing.

por Avril F M

Feb 21, 2016

This course is not as good as the ones that are part of the Digital Marketing specialization. It was hard to keep traction and interest to finish it.

por Hana H

Mar 18, 2018

Professor reads off a screen, its quite obvious and distracting as opposed to other professors that teach this class as a form of a discussion.

por Rhiannon C

Feb 08, 2016

This was my least favorite of the course. The questions were out of order, the videos and lectures were terrible and dry

por JaiPal Y

Dec 11, 2017

Long theory bases course, Need to me more practical base, did not expected this form Illinois university

por Volha B

Feb 06, 2020

Not a lot of usefull information. Too academic language. The manner of speaking is hard to understand.

por Ankit K

Mar 27, 2017

Too much theoretical.This course should not be a separate course.It can be a part of other course.

por renu m

Aug 08, 2017

Very very basic and theoretical. Lectures were bookish and uninspiring.

por Victor C

Dec 01, 2016

I did not like the teacher but I did like the course material.

por Dinh T K H

Sep 19, 2016

Not very much information and lesson to learn deep

por Sammy L

Jan 06, 2017

was boring. nothing interesting here.

por Shivam T

Jan 11, 2019

It lacks practical knowledge

por Oana D

Aug 10, 2016

Very light in useful content

por Domenico M

Apr 15, 2016

waste of time.