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Opiniones y comentarios de aprendices correspondientes a Developing a Winning Marketing Strategy por parte de Universidad de Illinois en Urbana-Champaign

1,552 calificaciones
372 reseña

Acerca del Curso

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Principales reseñas


1 de ago. de 2021

This course is very helpful and practical. thanks Mr. Hayden Noel, you are very cheerful and bring positive energy to everyone. The course was well prepared, complete and the lecture was excellent.


4 de sep. de 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

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151 - 175 de 371 revisiones para Developing a Winning Marketing Strategy

por Ryan W C

7 de oct. de 2019

Informative. Well organized. Dedicated professor.

por Rafiq A

12 de jul. de 2021

Great insights and clear explanation. Keep it up.

por Ian E

8 de jun. de 2020

The videos were beyond helpful and very engaging!

por Himanshu M

14 de feb. de 2020

very good subject, professor is so much involved.


26 de sep. de 2020

It's good platform for to learn about marketing.

por Ibrahim A E

12 de abr. de 2020

Perfect course, i get more data and its usefully

por Akshay s c S

13 de dic. de 2019

It was very helpful to know about the marketing.

por Dharmesh K K

31 de mar. de 2021

we should increase our skills through coursera.

por Letícia M

28 de ago. de 2019

Basic elements of Marketing are well explained!


8 de nov. de 2021

Very practical conceptual learning. Thanks Sir

por Anish R

14 de jun. de 2020

It's been exceptionally helpful and informtive

por Shafa M

24 de may. de 2021

You will not regret. Just enroll. Good luck💛

por Anis C

30 de jun. de 2020

Excellent course along with excellent lecture

por Michelle J

19 de dic. de 2017

Excellent and practical advice for marketing!

por Rami a e h

24 de may. de 2020

Over my expectation one of best professor's


4 de ago. de 2020

Excellent course loved Prof. Noel's energy

por Christopher G

15 de sep. de 2018

Fantastic Professor, relevant discussions.


14 de may. de 2020

a very knowledgeable and helpful course!

por Prof M J

17 de may. de 2022

very well organised and executed course

por Alvin B

27 de oct. de 2020

This course is great highly recommended

por Zaur A

26 de may. de 2020

I got what i was expected and even more

por Jieyun L

28 de sep. de 2020

very comprehensive, though quite basic


31 de oct. de 2021


por Maryam B M

5 de sep. de 2020

Thanks Prof. Hayden. I learned a lot!


26 de may. de 2020

It is the best online course to learn