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    194 resultados para "brand management"

    • Brand Management: Aligning Business, Brand and Behaviour by University of London, London Business School

      Brand Management: Aligning Business, Brand and Behaviour

      University of London
      Curso
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      Calificado 4.9 de cinco estrellas. 5544 reseñas
      4.9(5,544)
      280 mil estudiantes
      Beginner Level
      Beginner
    • Branding: The Creative Journey by IE Business School

      Branding: The Creative Journey

      IE Business School
      Especialización
      Filled StarFilled StarFilled StarFilled StarHalf Filled Star
      Calificado 4.6 de cinco estrellas. 1098 reseñas
      4.6(1,098)
      76 mil estudiantes
      Beginner Level
      Beginner
    • Brand Identity and Strategy by IE Business School

      Brand Identity and Strategy

      IE Business School
      Curso
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      Calificado 4.7 de cinco estrellas. 576 reseñas
      4.7(576)
      44 mil estudiantes
      Intermediate Level
      Intermediate
    • Brand and Product Management by IE Business School

      Brand and Product Management

      IE Business School
      Curso
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      Calificado 4.7 de cinco estrellas. 2320 reseñas
      4.7(2,320)
      83 mil estudiantes
      Mixed Level
      Mixed
    • Bachelor of Science in Marketing by University of London, Royal Holloway, University of London

      Bachelor of Science in Marketing

      University of London
      Título

      Royal Holloway, University of London is a UK top 25 university (The Times and Sunday Times Good University Guide 2021)

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      Create a Business Marketing Brand Kit Using Canva

      Coursera Project Network

      Nuevo

      proyecto guiado
      Filled StarFilled StarFilled StarFilled StarHalf Filled Star
      Calificado 4.7 de cinco estrellas. 776 reseñas
      4.7(776)
      22 mil estudiantes
      Intermediate Level
      Intermediate
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      Entrepreneurship

      University of Pennsylvania
      Especialización
      Filled StarFilled StarFilled StarFilled StarFilled Star
      Calificado 4.8 de cinco estrellas. 4962 reseñas
      4.8(4,962)
      150 mil estudiantes
      Beginner Level
      Beginner
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      The Strategy of Content Marketing

      University of California, Davis
      Curso
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      Calificado 4.5 de cinco estrellas. 3436 reseñas
      4.5(3,436)
      310 mil estudiantes
      Intermediate Level
      Intermediate
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      Storytelling in Branding and Content Marketing

      IE Business School
      Curso
      Filled StarFilled StarFilled StarFilled StarHalf Filled Star
      Calificado 4.3 de cinco estrellas. 201 reseñas
      4.3(201)
      19 mil estudiantes
      Beginner Level
      Beginner
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      Marketing Analytics

      University of Virginia
      Curso
      Filled StarFilled StarFilled StarFilled StarHalf Filled Star
      Calificado 4.7 de cinco estrellas. 6095 reseñas
      4.7(6,095)
      300 mil estudiantes
      Beginner Level
      Beginner
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      Launch Your Online Business

      The State University of New York
      Curso
      Filled StarFilled StarFilled StarFilled StarFilled Star
      Calificado 4.8 de cinco estrellas. 163 reseñas
      4.8(163)
      16 mil estudiantes
      Beginner Level
      Beginner
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      Career Brand Management

      The State University of New York
      Especialización
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      Calificado 4.5 de cinco estrellas. 487 reseñas
      4.5(487)
      78 mil estudiantes
      Beginner Level
      Beginner
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      Google UX Design

      Google
      Professional Certificate
      Filled StarFilled StarFilled StarFilled StarFilled Star
      Calificado 4.8 de cinco estrellas. 32122 reseñas
      4.8(32,122)
      500 mil estudiantes
      Beginner Level
      Beginner
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      Google Digital Marketing & E-commerce

      Google
      Professional Certificate
      Filled StarFilled StarFilled StarFilled StarFilled Star
      Calificado 4.8 de cinco estrellas. 164 reseñas
      4.8(164)
      23 mil estudiantes
      Beginner Level
      Beginner
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      Meta Social Media Marketing

      Meta
      Professional Certificate
      Filled StarFilled StarFilled StarFilled StarFilled Star
      Calificado 4.8 de cinco estrellas. 9918 reseñas
      4.8(9,918)
      250 mil estudiantes
      Beginner Level
      Beginner
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      Business Foundations

      University of Pennsylvania
      Especialización
      Filled StarFilled StarFilled StarFilled StarHalf Filled Star
      Calificado 4.7 de cinco estrellas. 21897 reseñas
      4.7(21,897)
      690 mil estudiantes
      Beginner Level
      Beginner
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      Foundations of User Experience (UX) Design

      Google
      Curso
      Filled StarFilled StarFilled StarFilled StarFilled Star
      Calificado 4.8 de cinco estrellas. 26372 reseñas
      4.8(26,372)
      480 mil estudiantes
      Beginner Level
      Beginner
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      Foundations of Digital Marketing and E-commerce

      Google
      Curso
      Filled StarFilled StarFilled StarFilled StarFilled Star
      Calificado 4.8 de cinco estrellas. 141 reseñas
      4.8(141)
      22 mil estudiantes
      Beginner Level
      Beginner
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      Graphic Design

      California Institute of the Arts
      Especialización
      Filled StarFilled StarFilled StarFilled StarHalf Filled Star
      Calificado 4.7 de cinco estrellas. 17697 reseñas
      4.7(17,697)
      660 mil estudiantes
      Beginner Level
      Beginner
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      The DIY Musician

      Berklee College of Music
      Especialización
      Filled StarFilled StarFilled StarFilled StarHalf Filled Star
      Calificado 4.7 de cinco estrellas. 3109 reseñas
      4.7(3,109)
      190 mil estudiantes
      Beginner Level
      Beginner

    Búsquedas relacionadas con brand management

    brand management: aligning business, brand and behaviour
    career brand management
    brand and product management
    1234…10

    En síntesis, estos son los 10 cursos más populares brand management

    • Brand Management: Aligning Business, Brand and Behaviour: University of London
    • Branding: The Creative Journey: IE Business School
    • Brand Identity and Strategy: IE Business School
    • Brand and Product Management: IE Business School
    • Bachelor of Science in Marketing: University of London
    • Create a Business Marketing Brand Kit Using Canva: Coursera Project Network
    • Entrepreneurship: University of Pennsylvania
    • The Strategy of Content Marketing: University of California, Davis
    • Storytelling in Branding and Content Marketing: IE Business School
    • Marketing Analytics: University of Virginia

    Habilidades que puedes aprender en Marketing

    Mercado (economía) (28)
    Redes Sociales (15)
    Estrategia De Marketing (14)
    Análisis (13)
    Marca (13)
    Mercadeo Digital (13)
    Análisis De Marketing (11)
    Planificar (11)
    Publicidad (9)
    Modelado (9)
    Marketing Por Redes Sociales (9)

    Preguntas frecuentes sobre Administración de marca

    • Brand management is the process of shaping the perception of a company to increase its value in the hearts and minds of its customers - and the marketplace. Much more than simply a static, visual logo, the brand of today is an ever-changing customer experience delivered by the entire organization. Whether in personal or corporate branding, brand management is important to establishing a great reputation, growing a loyal customer base, and staying ahead of the competition.

      Especially in the digital era, it takes strong brand identity and agile brand marketing to punch through the noise of the increasingly saturated online landscape. While this can be challenging, the internet has also created new opportunities to create positive associations with brands through techniques like content marketing and influencer marketing. The ability to leverage digital analytics also offers new ways to identify your target audience as well as understand and improve your positioning within the competitive landscape.

      Thus, today brand management is more essential than ever as part of a savvy marketing strategy. The ability to connect with customers in more memorable ways and across more channels than ever allows creative brand managers to grow market share by growing mindshare, and generate more value for every marketing dollar spent.‎

    • With branding essential to all types of organizations - public, private, and non-profit - brand management is needed in all industries. Typical roles that draw on brand management expertise include digital marketers, social media managers, and other advertising, public relations, and marketing specialists.

      Having experience doing brand management and other marketing activities in these roles can prepare you to become an advertising manager. Advertising managers are responsible for coming up with compelling promotional campaign ideas as well as overseeing their execution by design and sales teams. According to the Bureau of Labor Statistics, employment growth for marketing managers will increase faster than the economy-wide average, but opportunities will be greatest for managers with expertise in the digital realm as print media fades in relevance.‎

    • Yes! Coursera offers online courses and Specializations in brand management and related topics like content strategy and influencer marketing. And, in keeping with Coursera’s own brand strategy of only offering high quality online courses from top-ranked programs, you can learn about brand management from leading experts at schools like the University of London, the University of Pennsylvania, and Northwestern University. You’ll do the same coursework and get the same credits as on-campus students, as well as having access to faculty via live virtual office hours, but paying a significantly lower cost.‎

    • Before you start learning brand management, it helps to have experience working with others on teams and managing projects that require keeping track of tasks and meeting deadlines. You also should have strong verbal and written communication skills, analytical skills, and research skills. Brand managers often have technology skills and know how to use a computer. They feel comfortable working with digital marketing tools like social media platforms that they use for market research, campaign management, and progress monitoring.‎

    • The kind of people best suited for roles in brand management have the ability to connect with people and take the time to get to know what interests them. They typically enjoy doing market research and analyzing trends to plan for marketing campaigns and monitoring the effectiveness of campaigns to find what works and doesn’t work for a particular brand or demographic. Brand managers are usually comfortable working on collaborative teams with others. In some cases, they lead the teams and delegate responsibilities and tasks. They also tend to be creative individuals who enjoy coming up with ideas and taking the steps to implement them. It’s also helpful to feel comfortable presenting to large and small groups of content creators and decision makers.‎

    • If you’re a natural storyteller who likes getting to know people and doing what it takes to understand what their wants and needs are, learning brand management may be right for you. The work of brand managers may be a good fit for you if you enjoy spending time digging through data and analyzing metrics like impressions, reach, and conversions. You may want to learn about brand management if you work or want to work in a related field like public relations, marketing, advertising, and product management or if you’re considering a career as a content creator who will produce work used by brand managers.‎

    Se puso a disposición este contenido de preguntas frecuentes solo con fines informativos. Se les pide a los estudiantes que realicen investigaciones adicionales para asegurarse de que los cursos y otras credenciales cumplan con sus objetivos personales, profesionales y financieros.
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