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Opiniones y comentarios de aprendices correspondientes a Digital Media and Marketing Strategies por parte de Universidad de Illinois en Urbana-Champaign

4.4
1,204 calificaciones
218 revisiones

Acerca del Curso

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication....

Principales revisiones

VC

Nov 23, 2018

Mike Yao sir did a great job. He started all with basics and taught everything very well. I'm so glad I choose this course it'll for sure help me advance my career.

CU

Jan 22, 2019

Course material is very well presented. It is very condensed and practical and exceeds expectations. Much better than any other online course I have ever done.

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126 - 150 de 207 revisiones para Digital Media and Marketing Strategies

por Hélène R

Feb 11, 2019

Well explained, well structured and not only theorical. Covers main points to get a good overview an understanding of digital marketing trends, tools and challenges.

However it would have been interesting to get the professor or a profesionnal's feedback on the assignements.

por Prikshit S

Nov 19, 2018

Nice course but the realm of the course should have been extended to SEO in depth knowledge also.

por Joanna S

Nov 28, 2016

Lots of extra reading - sometimes reading took me 20 h per week

por Jacques P P

Mar 30, 2017

Good way to get to know how to present digital marketing ideas to clients in a coherent manner.

por Srohit R

Feb 08, 2016

Good course to learn from.

por Zhou H

Feb 07, 2016

专项课程的最后一门,与之前的课程类似,除了看视频之外,还需要阅读指定的各种材料,并且结合生活、工作中的经验,才能更好的完成四次小论文作业。总体来说,这个系列的专项课程可以算得上数字化市场营销的科普学习,通过课程的学习能够对数字化市场有一个全貌的了解,并对其中所涉及的技术、流程、理论和实践有所了解。但如果要在实际工作中予以运用,还需要真正的实践才行。

por Ahmed Z

Apr 02, 2016

Very interesting and useful.

por Tendi K

Jun 16, 2018

Very insightful introductory course for digital marketing

por Jordan B

Apr 04, 2018

The text has some useful information in it and the assignments are useful in the sense that they make you communicate and summarize some key topics from the weekly material. The video lectures are essentially summaries of each chapter (I usually watched them at 2X speed). The weekly quizzes test trivial facts to prove that you read the material rather than against the modual's learning objectives.

por PETER E A

Sep 21, 2015

Excellence in targeting the audience

por nishi a

Dec 20, 2016

At times a little difficult to track with lecture materials as most of the learnings were not channeled in the quizzes. Overall though, lots learned!

por Hassan S

Apr 04, 2018

I loved the course. It was just a bit out dated

por Pradeep K

Dec 26, 2017

Nice Course..

por Mirela P

May 14, 2018

For the quizzes you really have to read the additional materials presented in the beginning of the lectures. Good coursework.

por Tony T

Sep 07, 2017

Content was good, but the presentation was very robotic and read from slides. I liked the text, great resource for future projects.

por Nikhil N

May 08, 2018

Certainly a good course touching very important topics related to today's marketing world

por Akash M

Nov 14, 2017

The quizzes ask some questions which we were not taught

por Óscar B P

Dec 18, 2017

Wide and concise course, suited for those who are taking the first steps into digital marketing, or maybe are coming back to this field with renewed curiosity. It offers the basics of planning, analysis and context for the digital industry.

por Nkululeko S M

Aug 23, 2018

Great course!

por Evita D

Oct 01, 2018

Useful content in lectures, but peer-graded assignment theme seemed too boring, would have preferred a more interesting topic in order to complete it with passion rather than for the grade-sake.

por Michel R

Jul 17, 2017

A great course, honest and to the point teaching style included!

por Reber E J

Mar 08, 2018

Learned a lot in a short time. If he exercises could be only a little more practical.

por Donny S

Mar 13, 2017

This course is informative, but some material is beginning to be out of date. I suggest refreshing it to match today's marketing landscape and challenges.

por VO Q M

Nov 18, 2016

the cousre is wonderful and practical. However, would be more practical as soon as you provide a list of tool that are popular for marketer in digital planning either in a template form or in a case study.

por Cesar R

Dec 10, 2016

Excellent